The healthcare industry in Japan is quite difficult to understand as an outsider. This is because of all the regulations and the high degree of specialist knowledge required, which are turning it into a world that is almost sealed-off from the rest of us. As a result, there is a tendency for the types of innovated changes that are produced in other industries not to occur in this field. Moreover, due to its essentially conservative nature, the healthcare industry fails to accept change or new challenges. Accordingly, there are many cases in which old systems with a strong attachment to the past are still very much in evidence.

Even in medical education, there is still a tendency to follow the age-old method of trying to decipher specialized books that are difficult to understand. In contrast, Astick prepares educational materials that break down specialized terminology into readily-understandable explanations and provides apps that make it easy to study in your spare time. We are also developing systems that make it possible for people to take online seminars to earn points toward the renewal of their certification. By developing educational materials that make learning entertaining and forge an emotional connection, we are working to raise the level of knowledge on the part of Co-medicals and increase their motivation.

Japan is rapidly becoming a ‘super-aging society’, and the demand for healthcare will continue to increase. Providing high-quality healthcare support will require the environment to be transformed into one in which all Co-medicals can function independently and achieve their potential. Astick will continue working to help achieve diverse work styles for such important people.